MY ROLE: Digital Product Designer
Caraway Home is an online home goods retailer on a mission to craft well-designed, non-toxic cookware that thoughtfully raises the standards of what you cook with. For the Glass Lids launch, I executed the user research, UI design, handoff to development, and optimizations post-launch working alongside the Project Manager, Growth and Development teams.
How can we launch a brand new accessory and make it simple for users to correspond a glass lid with an existing or new cookware product?
The strategy for this launch was to make the user journey as seamless as possible and educate the user on our new glass lids, making it a perfect add-on to the cookware ecosystem.
The current system of toggles or color swatches on PDPs would not work well for this new type of product launch. With stakeholder and development support, our team designed new size toggles, an educational size guide modal, and a new glass lid add-on experience to add to our component library.
Showing various wireframe stages for each new component proposal thinking through the user experience within each component. Utilized rapid prototype testing within the final low-fi wireframe choices to fix any usability errors.
After rounds of ideations, testing, and stakeholder reviews–our team was ready for the
accessory product launch.
AB testing a new feature to the size toggles to include callouts such as 'Best Seller.' Once we monitor performance, we will start to roll this feature out to other PDPs.
