MY ROLE: Digital Graphic Designer
OUR TEAM: Art Director, Creative Director, Graphic Designers, Copywriter, Marketing Manager, Development team
Chico’s, a women’s clothing and accessories brand, underwent a major rebrand during this Spring campaign. As a Digital Graphic Designer, I led the creative email marketing program, developed new templates and design systems, and designed seasonal landing pages to support the launch.
Item of the Month merchandising initiative, featuring shoppable landing pages with integrated CTA pop-ups. Allowed customers to shop the featured item alongside full outfit styling.
Designed email marketing campaigns including Key Drivers, The IT List, and Color Guide. Built engaging shopping experiences highlighting seasonal product stories.
Created shopping pages and emails featuring artistic campaign elements and capsule collections. Focused on the palm elements and olive tones to reinforce the summer brand story.
The Holiday season is Chico’s biggest campaign of the year. I designed the homepage and co-created the gifting navigation, contributing the “shine” animation through Gifts that was paired with a teammate’s gift icon animation.
