Chico's

MY ROLE: Digital Graphic Designer

OUR TEAM: Art Director, Creative Director, Graphic Designers, Copywriter, Marketing Manager, Development team

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Chico’s is a clothing store that offers a curated collection of chic, unique women's clothing, jewelry and accessories. Spring 2020 season was a big launch as the brand just went through a new rebranding. As a digital graphic designer my project goals at the time were leading the creative email marketing program, creating new templates and design systems, and working on seasonal landing pages.

Final jewelry and accessory landing page

Spring Landing Page

The first major project is the Item of the Month, a new initiative featuring new ways for the customer to shop. I utilized existing modules to create the landing page. The shopping page also utilizes a CTA pop-up module, where the customer can shop the Item of the Month and the rest of the outfit.

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Spring Projects

Featuring more Spring shopping experiences and emails from the various campaigns within the Spring season. Key Drivers, The IT List, Color guide and then various emails from the campaign.

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Summer Projects

Various shopping pages and emails for the Chico’s Summer season, focusing on artistic elements within the summer campaign. Also including the capsule collection with palms and olive colors.

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Holiday Gifting

Chico’s Holiday season is the biggest time of year for the brand. Featuring experiences I worked on from Chico’s Holiday season including the Chico’s homepage and a collaborative project for the gifting navigation. I came up with the shine animation going through “Gifts” and my coworker created the gift icon animation and both ideas were combined.

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Holiday Projects

Various emails are shown below from Chico’s Holiday season, ranging from fashion stories to gifting and to promotional sales. The Holiday emails overall performed very well in sales and showcased more fashion/gifting to the customer.

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