Chico's Off The Rack / Holiday

MY ROLE: Digital Graphic Designer

OUR TEAM: Art Director, Copywriter, Marketing Manager, CMS, Development

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Chico's Off The Rack is a specialty retailer offering original Chico's Outlet must-have fashions at equally fabulous prices. I was the lead designer on the concepting, animations, and execution of the homepages, email & social. The Art Director, Angela Howard, created the lockup for the season and we worked together to concept the rest of the holiday sales and marketing assets.

Holiday launch email design

Holiday Launch

Showcasing the main campaign for Chico’s Off The Rack’s Holiday 2021 season with "All I want..." as the main tagline. The homepage launch for the season had a custom video animation I created in After Effects to emphasis the tagline and show a couple of holiday looks. I also worked on the navigation animation for the Holiday Shop, creating the text and present animation.

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Black Friday

I created the concepts and final designs for this year’s Black Friday, focusing on typography. The designs feature sleek black and gold colors, along with some pops of red and color from the model photography when used in email. The branding is also seen below in the doorbuster Friday deals, that happened every Friday before the Black Friday debut.

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Holiday

Chico’s Off the Rack is very promotional-driven so a challenge was to design the sales to look different yet feel cohesive for the whole season. Here I am showcasing a homepage design, emails and paid ads during the season.

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