Chico's Off The Rack

MY ROLE: Digital Graphic Designer

OUR TEAM: Art Director, Copywriter, Marketing Manager, CMS, Development

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Chico's Off the Rack is a specialty retailer offering original Chico's Outlet must-have fashions at equally fabulous prices. I was the lead designer working with a smaller team on homepage concepts, landing pages, emails, and paid ads. I worked closely with the Art Director on elevating the brand marketing and creating seasonal concepts and led the new CMS launch for the brand.

Final email designs

Fall Sale

Led the creative for the Fall Sale campaign, built around a falling leaves concept. Utilized stock illustration and produced a custom animation for email marketing and paid ads.

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Fall Projects

Designed seasonal shopping experiences including a landing page with shoppable looks and promotional emails throughout the Fall season.

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New Landing Page Layout

Developed a new campaign layout using a mix of existing and custom modules. Featured fresh summer imagery and expanded styling options to showcase the capsule collection.

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