Chico's Off The Rack

MY ROLE: Digital Graphic Designer

OUR TEAM: Art Director, Copywriter, Marketing Manager, CMS, Development

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Chico's Off the Rack is a specialty retailer offering original Chico's Outlet must-have fashions at equally fabulous prices. I was the lead designer working with a smaller team, creating all the homepages, landing pages, emails, and paid ads. I worked closely with the Art Director on elevating the brand marketing and creating seasonal concepts and led the new CMS launch for the brand.

Final email designs

Fall Sale

Showcasing the main campaign for Chico’s Off the Rack’s Fall Sale. The concept our team created was falling leaves so I used stock illustrations and made a custom animation over the email marketing and paid ad.

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Fall Projects

Showcasing some designs from Chico’s Off The Rack's Fall seasonal campaign. The shopping landing page with various shoppable looks and emails throughout the Fall season.

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New Landing Page

New concept layout for a summer capsule campaign using a mix of existing and new modules. Featuring more looks and integrated summer images.

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