MY ROLE: Art Director
OUR TEAM: Art Directors, Creative Directors, Copywriters, Project Manager, Social Marketing Team
JCPenney is a one of the nation's largest apparel and home furnishing retailers in the U.S. As a freelance Art Director, I helped with various brand projects across the creative branding team and worked with the social team to come up with new graphic designs + motion graphics.
Various social media posts I designed + animated at JCPenney starting with the Fall 2022 season. Showcasing Instagram paid and organic stories, Facebook carousels, Facebook link ads and Pinterest pins – a pink color story and a hair beauty campaign.
Showcasing Instagram paid and organic stories, Facebook carousels, Facebook link ads and Pinterest pins – a Halloween decor story utilizing animation I created in After Effects.
Various social media posts I designed for the Holiday 2022 season. Utilizing the holiday campaign to design creative layouts for the social team and I created the animation in After Effects.
