JCPenney

MY ROLE: Art Director

OUR TEAM: Art Directors, Creative Directors, Copywriters, Project Manager, Social Marketing Team

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JCPenney is a one of the nation's largest apparel and home furnishing retailers in the U.S. As a freelance Art Director, I supported JCPenney’s creative branding team, designing graphics and motion content while collaborating with the social team on new campaigns.

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Final social media graphics

Social Media

Designed and animated both paid and organic social content across Instagram, Facebook, and Pinterest. Highlighting a pink color story and hair beauty campaign.