MY ROLE: Digital Graphic Designer
OUR TEAM: Art Director, Creative Director, Copywriter, Marketing Manager, Development
White House Black Market has been a leader in women's workwear fashion. I was the sole designer creating the petite landing page, a new initiative to expand the key customer base since Petites was a growing market.
Build a new petite landing page
Design a new petite landing page, dedicated for the petite customer highlighting the petite size chart.
Engage with existing customers and attain new ones
Add enticing fashion content and key information made for petite customers and grow the market to attain new customers.
As this was a new landing page, I started off with sketches to get a sense of layout based on the brief requirements and user and business goals. The main objective was to incorporate the petite size guide in the hero and mesh all the required information to still feel sleek with model imagery.
Landing on the final designs, the header contained a Q&A with straight-forward information about petites and the "View size chart" became the CTA that shows the size chart module on the screen. Users can view the size chart and then X out to scroll and view the rest of the page containing trend reports, how to wear and best categories for petites. I went with a sleek black and white image to match the black contrast of the text block in the header. Overall the page came together in a short turnaround and was a key component for the petite customer new and existing.
