MY ROLE: Digital Graphic Designer
OUR TEAM: Art Director, Creative Director, Copywriter, Marketing Manager, Development
White House Black Market has been a leader in women's workwear fashion. I was the lead designer creating the petite landing page, a new initiative to expand the key customer base since Petites was a growing market.
Build a new petite landing page
Design a new petite landing page, dedicated for the petite customer highlighting the petite size chart.
Engage with existing customers and attain new ones
Add enticing fashion content and key information made for petite customers and grow the market to attain new customers.
As this was a new landing page, I began with sketches to balance user and business goals while keeping the design true to the brand and imagery-driven. The key objective was to integrate the petite size guide directly into the hero.
The final design featured a clean header with a Q&A explaining petites and a “View Size Chart” CTA that triggered a modal with the guide. After closing it, users could scroll to discover trend reports, styling tips, and curated petite categories. I paired the sleek black-and-white hero image with a bold text contrast, ensuring clarity and impact. Delivered on a tight timeline, the page became an essential resource for both new and existing petite customers.
